Kindred donates Middlesbrough shirt sponsorship to support Foundation Weekend
Middlesbrough FC (MFC) Foundation is set to take the spotlight this weekend as principal partner Kindred Group hands over its front-of-shirt sponsorship to highlight the Foundation’s impactful work in the community. This gesture underscores the shared commitment to fostering positive change across Teesside.
Promoting Community Outreach at MFC Foundation Weekend
During the highly anticipated match against Hull City on Saturday, November 30, the Unibet logo, which typically features Kindred’s responsible gambling campaign “Zero% Mission,” will be replaced with a message promoting the MFC Foundation’s outreach programs. This aligns perfectly with MFC’s Foundation Weekend, an event dedicated to raising awareness and celebrating the Foundation’s initiatives aimed at enhancing lives in the North-East region.
Kindred Group: A Supportive Partner in Community Development
Kindred Group’s collaboration with MFC goes beyond traditional sponsorship. Since the partnership began in 2018, it has grown into a deeply rooted relationship that extends to hands-on involvement in the Foundation’s projects. Their support is secured through 2027, making it one of the longest-standing partnerships in British football.
One standout initiative is ‘Think With Your Feet’, a program designed to provide a welcoming environment for local men to discuss mental health challenges while enjoying football. This initiative fosters connections, encourages open conversations, and promotes mental well-being, addressing a critical community need.
Inspiring Moments: MFC Players Engage with the Community
Earlier this season, MFC star Isaiah Jones took time to meet with participants of the ‘Think With Your Feet’ program. He joined discussions about the program’s positive impact, with moments captured in a heartfelt video shared with fans. These interactions reflect the tangible difference MFC Foundation’s initiatives make in the lives of those involved.
Kindred’s Commitment to Community Initiatives
Sam Mead, Kindred’s UK General Manager, expressed pride in the partnership and the decision to spotlight the Foundation’s efforts during this weekend’s fixture. “Our relationship with Middlesbrough FC and their Foundation is a long-running, deep, and supportive one,” Mead stated.
“We are all aware, and incredibly proud of, the Foundation’s incredible work in the North-East community. As such, we are delighted to once again donate our normal front-of-shirt space to the Foundation for this weekend’s fixture against Hull City.
“In the spirit of what this weekend is all about, we would urge supporters to seek out the MFC’s outreach programs if they feel they could benefit from the various initiatives on offer.”
A Legacy of Empowering Teesside’s Communities
The MFC Foundation has long been at the forefront of driving positive change in Teesside. From mental health initiatives like ‘Think With Your Feet’ to broader outreach programs targeting education, physical activity, and community development, the Foundation plays a pivotal role in improving lives.
Kindred Group’s decision to highlight these efforts during a prominent fixture not only increases visibility but also reinforces the importance of corporate social responsibility in sports. By leveraging its platform, MFC is empowering the region to embrace meaningful connections, seek support, and engage with life-changing opportunities.
Looking Ahead: A Partnership Built on Shared Values
As the partnership between Kindred Group and Middlesbrough FC continues through 2027, its focus remains steadfast on community enrichment. Through ongoing collaborations and innovative initiatives, the relationship exemplifies how football can transcend the pitch to leave a lasting impact on society.
With the spotlight on MFC Foundation this weekend, the message is clear: football is more than a game—it’s a force for good, creating connections, fostering well-being, and transforming lives.
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